According to this year’s Social Media Marketing Report, the world most marketers (68%) want to find out about when it involves content is the way to create original visual assets. One reason for this might be the explosive growth of Facebook advertising. While most businesses on Facebook have seen a drop by reach and engagement, the smart businesses are advertising and profiting.
Adobe’s Social Media Intelligence Report points out that Facebook has achieved a integer increase in both click through rate (CTR) (20%) and ad impressions (41%), quarter over quarter. to offer those statistics some context, earlier this year total ad revenue hit $2.27 billion, up 82% from a year ago. meaning Facebook ads are working.
However not all businesses are taking advantage of this growing advertising channel. Of the 25 million small businesses active on Facebook, only 4% are running Facebook ads. What an enormous opportunity lost for little businesses to not mention Facebook itself- that’s tons of potential advertising revenue laying dormant.
With 70% of marketers looking to extend their use of visual images in 2014, the power to make original visual content may be a critical skill. it is time to offer every marketer and little business owner the tools and know-how to style Facebook ads that get results.
*The focus of this post is on design and specifically News Feed ads, however the principles are often applied to all or any Facebook’s ad options. Just confine mind that targeting your ad at the proper people is super important. It’s advertising 101 – decide who you’re targeting before you begin designing!
1. Capture attention with graphics
When designing ads for Facebook it is vital to stay in mind the principles of any advertising. that’s relevance, value proposition and one call to action. Creative graphics can assist you achieve of these things. Whether it’s adding text to a picture , an icon or logo, graphics play a crucial role in capturing attention- and capturing attention is that the very first thing you would like to try to to with any ad.
In the examples below, both brands add creative text graphics. These graphics stand out and fit the design of every brand. the great news is you do not got to be a graphic designer to make ads just like the below. That’s why we exist.
2. Include a call to action
You can have the simplest looking ad within the world but if users aren’t sure what to try to to or don’t understand what’s in it for them, your ad fails. That’s why adding a call to action (CTA), value proposition or incentive to your visual content is critical. Consider the ads below. Adding a call to action and/or value proposition to those images does two things.
It allows you to know what’s in it for you.
It allows you to know what you would like to try to to .
Maybe you’re selling an upscale product so instead of display the worth , you would possibly like better to promote what proportion consumers will save. that is what Neff did with Facebook ads just like the one below. By adding a robust discount incentive, Neff saw a 38% conversion rate and 20x return on Facebook ad spend.
3. the facility of overlaying text
Facebook’s 20% text rule limits the quantity of text you’ll feature in your ads, so it is vital to form the foremost of the space you’re given. When users scroll their News Feed, your ad must tell them why they ought to stop scrolling and investigate further. this is often where adding some copy to your image is powerful.
If anyone knows the way to advertise on Facebook, it should be Facebook. In their ad below they overlay text to reinforce their advertising message. an image may say a 1000 words but adding text reveals the message.
4. Logos & icons:
5 With the limited space you’ve got for text in Facebook ads, think about using logos and icons to convey your message. within the example below, we all know which sports teams are playing and where we will watch them play. an excellent example of claiming tons with logos and icons.
In the examples below, both ads feature logos within the pictures to assist the merchandise resonate with the brand. once you see a billboard on Facebook your eyes gravitate toward the image first- it is the most precious land of your ad. Just remember, when adding logos it is best to stay them clean and minimal as to not detract from the image and messaging.
5. Images with filters
If you employ Instagram you already know the worth of photo filters. Filters can make a dull image look great, change the mood of a picture or maybe make a picture emotive. Maybe more valuable than that, filters can help your ad capture the eye of your audience . within the examples below, ordinary photos are enhanced with a filter to be more eye-catching.
If you’re wondering which filters perform best, the research varies but perhaps lighter images are better than darker images. during a study of over a million images on Pinterest, Curalate found that repins for images of medium lightness is 20 times above for images that are mostly black, and eight times above images that are mostly white. consistent with be South Dakota an equivalent rule applies on Facebook with their advertising campaign below performing best. The result was 2700+ Facebook Page Likes and 200 pledges!
6. Multiple images
While single images are effective, using multiple images can help your ads perform better, particularly for e commerce brands. within the examples below, DressLily showcase the one product during a sort of colors to appeal to more men, while Tobi reminds you they need a variety of products available.
Fashion retailers MyDress and Ministry of Retail use multiple images rather well . In it’s first month using Facebook ads, Ministry of Retail saw a 3x increase in sales and 2x – 3x return on advertising spend by showcasing product shots from multiple angles. While MyDress saw a 10X increase in average return on ad spend and a 33% increase in site membership in 3 months using similar adverts.
The other cool thing multiple images allows you to try to to is tell a story. within the example below Second Floor Cafe in Taiwan saw a 20% sales increase at two new branches within a year using storytelling Facebook ads just like the one below and now have 125K Likes. great for a restaurant .
7. People like people
If you check out the ads we’ve showcased, tons of them feature people. this is often to not say you want to you employ people, there are many great examples that do not . But consistent with agencies we spoke with like other companies who manage Facebook ads for a spread of clients, photos of individuals , preferably people we recognize do rather well .
Of course, not everyone has access to a star , but that’s ok because social proof works once we view others as almost like ourselves. So if you are doing plan to use people in your ads, use folks that represent your customer like Jetstar neutralize the ads below. you’ll segment your ad by demographics so male customers see a male and feminine customers see a female. that is the power of targeted your ads and why Facebook advertising is growing rapidly.
If you are a business with a lively Facebook page, we propose you experiment with Facebook advertising. many brands are taking advantage of this growing ad channel and there’s no reason why should miss out. With the examples above, you’ll see what’s working and what the larger brands do.
Now it is your turn.
You don’t got to spend thousands of dollars on your ad creative. you’ll use our design platform to make amazingly simple graphics like all the examples above. We even have new Facebook templates to assist you!
So start your Social Media ads today! APIDIGITAL SOLUTIONS PRIVATE LTD is always with you for your help.