Flyer Design

Graphic Design Rules for Flyers
It is easy to throw together a flyer using computer graphics images, a couple of colors, and a few of various fonts, but will a fast design without more thought be well worth the printing costs? Following some graphic design rules will only add a touch longer to your design process and can also assist you produce flyers which will have a better ROI.

Rule 1: The headline should accurately and realistically convey what your company or product can do for the buyer . Avoid including your business name as this may add too many words to the headline, which should be short yet impactful.

Rule 2: Use Helvetica fonts for headlines and serif fonts for body text. Helvetica fonts have straight lines that are difficult to read which is why they ought to only be used for giant font sizes. Serif fonts contain hooks and curves on the ideas of the letters making smaller fonts easier to read.

Rule 3: Be according to your design. Use an equivalent text and colours for the most headers, a special text and, possibly, color for all of the informational text, and another color for backgrounds.

Rule 4: Group related items together. Use columns, borders, or boxes to arrange ideas, although avoid too many boxes as this will create clutter. make certain the spacing and placement remains consistent throughout the flyer.

Rule 5: Use high-resolution images rather than computer graphics . Buy inexpensive stock photos or take your own pictures with the corporate camera . make certain that whatever pictures you employ enhances the message of the flyer.

Once you’ve got created the flyer following these graphic design rules, create a few more samples. Change one or two items (the placement of images or font type) in each example, then print each proof to ascertain which catches the attention and presents a transparent message. Possibly try breaking a number of the principles . Sometimes the rule-breaker are going to be the winning flyer.

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