Posters are one among the oldest, most tried and true sorts of marketing collateral. Posters are an efficient thanks to draw attention to your sales, events, fundraisers and more.
While there’s nobody right thanks to make a billboard , there are still poster design best practices that you simply should follow.
So we decided to require it upon ourselves to write down the last word , most in-depth poster design guide out there. If you would like to find out the way to design a billboard from scratch, you’re within the right place.
These poster design tips are often applied to virtually any poster you design. So let’s get into it!
1. Identify the goal of your poster
Do you want to tell someone a few new product? Tell them a few concert in their area? or simply allow them to know that there’s a purchase coming up? All of those are goals that a billboard can assist you achieve.
If you think that about your main goals from the start , you’ll use that goal to guide your design choices.
2. Consider your audience
Next, you ought to consider who you’re trying to succeed in together with your poster. Answering this question will probably inform tons of your design choices.
This poster seems like it’s getting to appeal to a way younger group of individuals with the utilization of vivid colors and bold fonts (which happen to be one among this year’s biggest graphic design trends). It also seems like more of a celebration than a fundraiser!
Now they both are fundraising event posters, but the audience each poster is trying to succeed in is different.
So confirm you’ve got decided exactly who you would like to appeal to, before jumping into the poster design process.
Also, remember that you simply can make multiple posters that cater to different customer personas. You don’t need to use one for each sort of customer!
3. Decide where you would like to share your poster
The final thing you ought to do before designing your poster is to believe where it’ll be shared.
Are you getting to print it out and hang it abreast of a wall? or simply share it together with your followers on social media?
It’s important to make a decision where you would like your poster to be seen before you begin the planning process. this is often because, as you’ll see below, optimizing a billboard properly for print may be a bit different than for Twitter or Facebook.
Optimize your poster for print
You probably have a thought of where you’re getting to share your poster. Where you opt to pin it up can assist you make a couple of design decisions.
If you’re planning on printing out your poster, there are some basic guidelines you ought to confine mind.
Visualize where you’ll pin down your poster
If it’s happening a wall with a bunch of other posters, print your poster during a larger size so it’ll stand out:
As you’ll see within the event poster example above, there’s now a white border added to your design. This is, you guessed it, the bleed marks!
As you’ll see within the event poster example above, there’s now a white border added to your design. This is, you guessed it, the bleed marks!
Optimize your poster for social media
There are fewer restraints when designing a billboard for web than for print. this is often an excellent opportunity to try to to something really fun together with your design. Still, there are some guidelines you ought to follow.
If you would like your poster to seem specialized on social media, size it for the precise platform you’re promoting it on. you’ll want to form a few of various versions of your poster for various platforms.
Remember, a square or portrait orientation looks best for mobile viewing. People are wont to scrolling up and down on mobile, instead of side to side.
These are the perfect dimensions for every of the large social media platforms:
Facebook: 1200 x 628, or 1200 x 1200 for square
Twitter: 1024 x 512
Instagram: 1080 x 1080, or 1080 x 1350 for portrait
Pinterest: you’ve got more flexibility here for length, but attempt to use a ratio of 2:3 to 1:3.5.